In early September, the revamped website of the Rhenoflex Group was launched. In cooperation with FFW, an outstanding digital solution has been created that impresses with enhanced user-friendliness, simplified access to the "Shoe Engineer App" and authentic storytelling.
The aim of the new website is to present the values of the Rhenoflex brand in a modern, individual design and to attractively showcase the extensive product range. With the help of animations and videos and a newly developed 3-D key visual, both the footwear and lifestyle products of the world's leading solution provider for reinforcement materials can be optimally shown. A novel 3-D configurator gives B2B customers access to the product range.
"This is how I envisioned the positioning of Rhenoflex: modern, agile and with clear brand positioning," says Frank Böttcher, CEO of the company. "I congratulate the entire Rhenoflex and FFW team and express my thanks – you have my full respect."
The project was characterized by mutual respect and a spirit of appreciation. Thanks to the constructive cooperation on an equal footing, an excellent result was achieved within only three months. The scope of services included the concept, text, design and implementation. One of the special features is also that the site is not available just in German and English, but also in Chinese.
"I am very pleased with the result," adds Julia Rosinow, Communication Manager at Rhenoflex. "To me, it is first and foremost an indication that a lot of passion and energy was put into the project on all sides."